Workplace design has continued to evolve (as have retail and hospitality) with an increasing importance on building real connections between employees and the company they work for or loyal customers and their brand. What has changed most and what has remained the same? Office design has greatly evolved in the last decade. We utilize this process for work across industries, project types and cultures. This team works together in a flexible manner to design solutions that focus on the emotional connections, experiential touch-points and cultural outcomes rather than the mechanics of the delivery method.
Our teams are made up of strategists, architects, interior, graphic and industrial designers, copy writers and producers of all sorts. Because of this, our studios have been built on interdisciplinary agile teams. We also believe that defining and solving for complex problems across the globe require varied skill sets, points of view, and modes of thought. We believe that unless you are able to understand and clearly define the challenges that clients are facing and the context in which they sit, an elegantly designed solution will be fleeting. Fender, Los AngelesĬan you explain your interdisciplinary approach and design process? Yes, we believe that great designs come from teams of curious, empathetic, intelligent design thinkers that have a real conviction that the world can be a better place when designed to foster stronger, more meaningful connections. Is a successful design concept made “with big hearts, good instinct, strong beliefs and uncommon curiosity”, according to your statement? This year, we thought that joining the international design discussion that happens in Milan every year was an important step in our understanding of and participation in the global world of design. We have also always felt that Milan Design Week is an important gathering of design thinkers. We are doing this now across Europe and Asia. We are working with some of the world’s most exciting global brands, and are intrigued with the process of taking the essence of a brand and distilling it through the local culture, and keeping a strong brand story and allowing it to resonate with people across the spectrum of language and tradition. Dollar Shave Club, Los AngelesĪnd why did you decide to come to Milan Design Week this year? We wanted to focus on the simple but powerful act of coming together and sharing conversation and the sense of belonging that it can bring. We wanted to design an installation that spoke to the Rapt mission of building meaningful connections between people, brands, and cultures. Tell Me More is our debut at Milan Design Week. And the office becomes a complex microcosm for all of this.Ĭan you tell me more of your “Tell me more” installation in Milan? Because the workplace has to be a space in which people live together for extended periods of time, with a common objective, among individual and collective spaces, as well as among personal histories, company values and brand values. David Galullo, Design Principal & CEO, speaks with us about their debut in Milan and shares with us the ideas and principles at the core of their mission, not simply designing work environments, but “creating relevant connections between persons, brands and culture” in an interdisciplinary approach. With headquarters and offices designed in recent years for Vans, Fender, Dollar Shave Club, Paypal, Dropbox, Ancestry and with many other projects under way, including designs for Google Partner Plex in Tokyo, Unity Technologies in Copenhagen, Goertek in Quingdao, Macquarie in Sydney, CNN in Atlanta, The North Face in Denver, Rapt Studio comes to Milan from the USA for the first time, and it has brought Tell me more, an installation in the warehouses of Ventura Centrale.
0 kommentar(er)
